Sakshi Gautam
CEO & Managing Director
Sakshi Gautam is the CEO & Managing Director of White Label Group EU and a founding partner of the company. With nearly a decade of experience in brand experiences and strategic marketing, she brings a rare blend of analytical thinking, human insight, and narrative craft to her work.
Her professional journey spans in India and Dubai before moving to Europe, where she transitioned from media into building large-scale brand experiences and leading marketing and events at a group level.
When she relocated to Prague, Sakshi identified a clear market gap: the need for global-standard marketing and experiential execution that also makes cultural sense locally.
Under her leadership, the company positions itself as a European partner for brands seeking bold, culturally intelligent, experience-led growth.
ANNA KROULÍKOVÁ
Co-Founder & COO
With over a decade of experience in operations, international recruitment, and cross-border workforce management, Anna Kroulíková is a seasoned business operator with deep expertise in navigating the Czech and wider European corporate landscape. Her background spans large multinational organizations, senior leadership roles, and entrepreneurial ventures, giving her a strong foundation in compliance, people strategy, and operational execution.
Anna leads local operations, regulatory alignment, partner coordination, and Czech-market execution. A native Czech professional fluent in English, she plays a critical role in bridging international clients with local systems, ensuring global standards are delivered efficiently within the European business environment.
Prior to co-founding White Label Group EU, Anna spent nine years at Foxconn Czech Republic, progressing into senior supervisory roles within recruitment and visa operations. In parallel, Anna holds a senior leadership position as Deputy Director at AGYS, where she contributes to organizational strategy, operations, and team management.
Shraddha Barot Amariei
Co-Founder
Shraddha Barot Amariei is an award-winning multi-entrepreneur, marketing and PR strategist, and business advisor based in Dubai, with over two decades of senior management experience across branding, events, real estate, and digital business. Having launched more than a dozen ventures in the UAE, nine of which she actively leads and she is recognized for building scalable brands, driving omni-channel marketing strategies, and guiding companies from concept to growth across global markets.
Her expertise spans events, public relations, social media, influencer marketing, eCommerce, branding, and content strategy, supported by a track record of delivering high-impact campaigns for multinational corporations, SMEs, and startups alike. Through her leadership at White Label ME and other ventures, she has helped launch and position numerous hospitality, retail, and lifestyle brands while advising clients across the Middle East, Europe, and beyond.
Beyond business, she is a strong advocate for entrepreneurship, women’s empowerment, and flexible work opportunities, co-founding initiatives such as ReJoin to support mothers re-entering the workforce. Guided by a people-first philosophy and commitment to ethical growth, she combines commercial insight with creative strategy to foster meaningful brand and community impact.
Vision & Mission
White Label Group EU exists to deliver global-quality marketing and events that make sense locally — enabling brands from Europe and the Middle East to grow confidently across borders and creating impact that is not only visible, but remembered.
We helps brands identify unique opportunities to reach their target audiences and align them with the right strategy to create desired impact.
We design and deliver marketing and experiential platforms that meet international standards while remaining culturally relevant to local markets.
Our goal is to become Europe’s most trusted partner for culture-led brand experiences — connecting global brands with local audiences through strategy, creativity, and meaningful human connection, while building a strong bridge between Europe and the Middle East.
Global Footprint
Based in Dubai, currently serving across 10+ countries
| UAE | India | KSA | Qatar |
| Oman | Canada | Czech Republic | Kuwait |